DigitalMediaConvergenceChangeWeb2.0Broadcast*Global

Making business sense of Media Convergence

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Future Of TV Advertising Conference, London

Posted by: Ved Sen on December 12, 2009

Passing Thoughts

Tweets by ved_thinkplank

Annette Kramer, PhD
Karuna Kapoor
- How Objective is Design?
Pragna Sen
Ved Sen

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Myths About Convergence

Digital Convergence does NOT aim for a world where ALL content must be delivered to ONE device. It leads us towards ANY content being delivered to ANY device. Consequently, there will be no mass migration of user/viewer behaviour, but instead there will be significant fragmentation of user behaviours as different segments customize their own viewing and usage.

Our Favourite Maxims

We always overestimate the change impact of technology in the next 2 years and underestimate the change in the next 10 years. - Bill Gates

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