Digital*Media*Convergence*Change*Web*2.0*Broadcast*Global

Digital Convergence does NOT aim for a world where ALL content must be delivered to ONE device. It leads us towards ANY content being delivered to ANY device. Consequently, there will be no mass migration of user/viewer behaviour, but instead there will be significant fragmentation of user behaviours as different segments customize their own viewing and usage.

We always overestimate the change impact of technology in the next 2 years and underestimate the change in the next 10 years. - Bill Gates